webinar · email marketing

Owned Media

email marketing

This webinar will give you a good understanding of how you can get email to work for your business, giving you:

Email marketing is an absolute MUST-HAVE for every business. Relying on engaging with your audience only via social media - could really cause you problems as you don't control your social media platforms. If you're not using email to engage with your customers - start doing it now!​

Kerry | @kerryknightknows
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Email marketing is an absolute MUST-HAVE for every business. Relying on engaging with your audience only via social media - could really cause you problems as you don't control your social media platforms. If you're not using email to engage with your customers - start doing it now!

Kerry | @kerryknightknows
Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on whatsapp
Share on pinterest

want A QUICK OVERVIEW?

the basics

What is Email Marketing?

Email marketing is just one form of digital marketing. It’s a way of directly communicating with prospects and customers that want to hear from you.

Why use Email Marketing?

Your email list belongs to you, it’s a form of ‘Owned’ media which means no one can take those leads away from you. 

How to get started?

Use a Freemium email marketing software provider like ConvertKit, MailChimp and MailerLite.

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The planning stage

Research

If you want your emails to really pack a punch and be impactful, you need to know your audience and what your competitors are doing. It’s also worth researching aspirational brands that you admire too.

Purpose

What’s your why? Why are you sending the emails? Be SMART and turn your goals into objectives that are specific, measurable, achievable, realistic and time-based. Know the touch points in your business when you interact and engage with your customer.

Message

Know what your key message is. What do your audience want? What problem do you solve?

 

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looking for bespoke guidance?

Book a one-to-one Coaching session with @kerryknightknows.
You'll get advice and support specific to your brand and its business needs.

The creation stage

Subject Lines

You want to entice and excite your audience, with a subject title that jumps out at the reader in their inbox. Use power words to evoke an emotional connection with the reader.

Layout

Don’t get bogged down with the design and layout too much. Keep it simple and make sure you personalise it. Personalisation increases open rates by 26%. 

Content

Think about your brand’s tone of voice and how you want to communicate with your audience. Strong imagery is a must. And when it comes to the copy – sell the benefits not the features. 

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NEXT STEPS

Build your email list

Do this from your existing client base and social media fans. Grow your list further with lead generation tactics.

Create your email

Remember to use power words to entice readers with your subject titles, sell the benefits not the features, and use strong imagery.

A/B Testing

To really hone your email campaigns test your subject titles by using A/B testing.

Automation & Sequences

Take your email marketing to the next level by creating sequences of emails and automating them.

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Dip your toe into a mini training session every Wednesday.