As an independent consultancy firm, Hard Rain wanted to set itself apart from its industry competitors dealing with crisis management and crisis communications.
Consultant and Copywriting
Working alongside both our client and its marketing agency, we helped define the information and design for the welcome packs for several housing developments, along with producing all the copy too.
Following a social media analysis for SmarterTravel’s own social media presence, we created a content strategy with clear objectives and ROI targets. This was further supported by individual strategies for each of its housing development clients. Finally we managed all social media channels ensuring cohesive and the inclusion of relevant travel-related content.
After reviewing the existing website pages for the individual housing developments, we provided recommendations for the design, layout and inclusion of information relevant for its target audience.
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