An extremely competent crisis management team required a taxing crisis training scenario that incorporated several different issues culminating in a large, reputation-damaging crisis.
To really test a group of people that have had years of crisis training and knowledge was a great challenge for us. We met it head on by creating a scenario with multiple levels and elements to deal with. Thinking of issues that could become crises for a client so that they can better prepare themselves in the future, is always a worthwhile activity.
As the CMT team was of a high calibre, the scenario required several elements to it in order to push their knowledge and experience of dealing with a crisis. It included:
We produced content to support the crisis scenario as it unfolded in the ‘classroom’ setting to make it feel more realistic. This included:
We created a standalone website to support the third party listings of the beautiful holiday villa, Shimmers, in Barbados.
As part of Little Barn Cakes’ communication strategy, images were required for a cake magazine publication.
As a small independent school, St Philomena’s required some fresh imagery to support its advertising and marketing efforts.
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