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An extremely competent crisis management team required a taxing crisis training scenario that incorporated several different issues culminating in a large, reputation-damaging crisis.
To really test a group of people that have had years of crisis training and knowledge was a great challenge for us. We met it head on by creating a scenario with multiple levels and elements to deal with. Thinking of issues that could become crises for a client so that they can better prepare themselves in the future, is always a worthwhile activity.
As the CMT team was of a high calibre, the scenario required several elements to it in order to push their knowledge and experience of dealing with a crisis. It included:
We produced content to support the crisis scenario as it unfolded in the ‘classroom’ setting to make it feel more realistic. This included:
We created an online crisis training space to allow our client to deliver its CPD training requirements.
SmarterTravel required a communications consultant to offer advice and recommendations for its client work and own brand.
We refreshed Gladwins Farm’s visual content for their own website, and third party booking sites.
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