An extremely competent crisis management team required a taxing crisis training scenario that incorporated several different issues culminating in a large, reputation-damaging crisis.
To really test a group of people that have had years of crisis training and knowledge was a great challenge for us. We met it head on by creating a scenario with multiple levels and elements to deal with. Thinking of issues that could become crises for a client so that they can better prepare themselves in the future, is always a worthwhile activity.
As the CMT team was of a high calibre, the scenario required several elements to it in order to push their knowledge and experience of dealing with a crisis. It included:
We produced content to support the crisis scenario as it unfolded in the ‘classroom’ setting to make it feel more realistic. This included:
As a small independent school, St Philomena’s required some fresh imagery to support its advertising and marketing efforts.
Monumental Ink, a ultra-modern tattoo studio, used the Ipswich Maritime Festival to promote the launch of their new tattoo studio on the Ipswich Waterfront
Award winning wedding planner, Louisa May Weddings, required some strong imagery for the launch of their new website to present their founder, Louisa.
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