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hard rain

Brand Reputation

brand reputation

As an independent consultancy firm, Hard Rain wanted to set itself apart from its industry competitors dealing with crisis management and crisis communications. 

comms identity

After reviewing the first iteration of Hard Rain’s website copy, we identified some issues with regards to the company’s tone of voice and identity. Through an insight session with the client, we established the:

  • the main tone of voice profile
  • the tone dimension
  • tone descriptors
  • company descriptions
  • key messages, and
  • strong call-to-actions

website design

Given the work Hard Rain regularly undertakes for its clients, the design of the website needed to be powerful to encourage action. Whilst also being informative for users to quickly acknowledge the company’s breadth and depth of experience. 

We kept the design simple with a predominantly black, white and blue colour palette. And used line illustrations, and monochrome imagery to visually support the website copy. 

Finally, due to the volume of content required on the home page, we simplified the format with the use of lists and drop-down toggle features.

copywriting icon


Hard Rain deals with some hard-hitting issues as a crisis management and communications consultancy. This means the type of language used by the company throughout its written content is crucial. Using the client’s comms identity guidelines, we produced copy that married a professional and authoritative tone, with a friendly and conversational approach.

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  • 07375 614 476
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