contamination crisis

Crisis Training Scenario


A multinational manufacturing company required a training session for its India crisis management team. The session needed to be realistic yet stretch the team’s knowledge and understanding of crisis management. 

The initial brief specified a product contamination problem. After we performed our preliminary research, we found a situation within the Indian milk industry that create a very plausible scenario to build the crisis training around.

Kerry Knight | KMC
contamination crisis

crisis scenario

With a prevalence of synthetic milk in India, we used this concept to create a comprehensive crisis scenario that involved: 


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