contamination crisis

Crisis Training Scenario

contamination

A multinational manufacturing company required a training session for its India crisis management team. The session needed to be realistic yet stretch the team’s knowledge and understanding of crisis management.

be crisis ready.

The initial brief specified a product contamination problem. After we performed our preliminary research, we found a situation within the Indian milk industry that create a very plausible scenario to build the crisis training around.

Kerry Knight | KMC

crisis scenario

With a prevalence of synthetic milk in India, we used this concept to create a comprehensive crisis scenario that involved:

consumers falling ill
disgruntled employee
product contamination (known risk)
media interest
blame by partner company
fraudulent behaviour
natural disaster
counterfeit products

PROTECT YOUR REPUTATION.

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WHAT WE can DO for you

crisis & issues

Be ready for anything.

media relations

Present the best version of you.

brand reputation

Protect your biggest asset.

content creation

Build brand awareness.

consult

Strategic communication.

train

Communicate with confidence.

create

Publish strong on-brand content.

be the best you can be.

Let's get going and make the magic happen.

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Knight Media Communications Ltd | Company no. 12064990