Media Coverage: Pitching to the Press
Getting media coverage for your brand by pitching to the press is a must-have tactic for a well-rounded PR and Marketing strategy.
The Power of Email Marketing
Do you use email marketing? If not, why not? Email is a great way to engage your audience.
Your 5 Step SEO Strategy
Knowing where to start with SEO can be a bit of a minefield, follow these five steps to create a simple SEO strategy for your business.
Conquer your Content Creation
Content creation needn’t be difficult – if you research and plan your content strategy, you’ll be pushing out content that fits with your brand and its audience in no time.
Generate new business with lead magnets
Be proactive in lead generation. Create a steady stream of leads to convert into customers for your business using lead magnets.
The Road to Crisis Recovery
Be prepared and know when to transition from Crisis Response to Crisis Recovery to protect your brand reputation.
How issues management can benefit your business
Proactive issues management is a game changer. Turn threats into opportunities with issues management.
Build organisational resilience to protect your future
Business Continuity builds organisational resilience for your business to make sure you’re prepared to handle incidents that affect your business.
The Five benefits of Evaluation
Analysis and evaluation are integral to the public relations discipline, taking the time to reflect on your organisation’s communication efforts can inform how these lessoned can be used within your communication strategies for the future.
Lockdown 2.0 – Communication is key
The biggest lesson to be learn from lockdown – that communication has a defining role in business strategy and survival.
Kickstart your Communications strategy
Use this time to evaluate your current efforts and create a communications strategy to help you reconnect with your target audience.
SEO strategy – it’s just one piece of the puzzle
As your online content needs to be found by your target audience, your SEO strategy should inform your communications strategy.
Writing for your target audience
Whether you’re open for business or still on lockdown, communicating with your target audience has never been more important.
Change – Don’t let it destroy your business
How we manage change can have a huge impact on our future success and growth. Effective communication comes from a strategic approach to change.
Change Management – Help returning to business as usual
With the lockdown restrictions starting to lift, the next step of this crash course in handling a crisis is change management.
Corporate Social Responsibility – Helping your Community
This time in lockdown has shown us what true community spirit is. How will you continue to include corporate social responsibility in your future strategy?
Global crisis: Surviving the lockdown
A global crisis has impacted every aspect of our daily lives. Let’s take a look at what you can do to keep going and survive the lockdown.
Start blogging for your business today
From social media platforms to individual websites with a ‘blog’ element, individuals and businesses alike can directly interact with an audience.
Case studies – a great way to showcase experience
A well-known rule in public relations and marketing is: show don’t tell. Case studies are a perfect way to do this.
Thought leader – recognition as an expert in your field
Sharing your knowledge and opinions with those that value it will make you a worthy thought leader in your industry.
Issues management – how to avert a crisis
Take the necessary steps to protect your business and its reputation by engaging in a robust issues management process.
SEO – what is it and why does it matter?
SEO is a bit of an enigma. Its purpose is to increase the quantity and quality of traffic to your website. But how do you achieve this, and why should you?
Thomas Cook’s demise – what lessons can you learn?
Thomas Cook ceased trading on Monday 23 September 2019. With many experts saying its fate was inevitable, what can be learnt from the demise of Thomas Cook?
Sponsorship has great benefits for your business
The benefits from a successful sponsorship can be huge. From power of association to encouraging direct sales, it’s a multi-faceted communication strategy.
Creating content for your brand – no more excuses!
Creating your own regular branded content, is the mother of all blank pages. Creating content doesn’t have to be scary or complicated.
What is Corporate Communication and why does it matter?
Corporate communication involves engaging transparently with your stakeholders, and communicating meaningful and authentic values.
Setting the right communication objectives
Encouraging the growth and success of your business often involves forecasting, and mapping goals to achieve. Communication objectives can be important for your organisation’s overall business strategy.
Reputation: make sure you protect it
Your most important asset isn’t something you own, it’s something you earn. Reputation. And if you lose it, it could destroy your business.
The State of PR report – PR must practice what it preaches
Last week, the CIPR published their annual ‘State of the Profession’ report exploring the trends, issues and challenges facing the public relations industry.
Employee Engagement – How to keep your staff motivated
Having a workforce that is motivated and engaged can do wonders for the success of your organisation. Building a strong community of empowered employees that feel integral to your organisation is.
It’s all in the Research
How can you truly know your business and its capabilities of growth if you haven’t analysed through comprehensive research?
Public Relations is a Powerhouse
What can public relations do for your business? Public relations (PR) is at the heart of everything your business does. It’s a force to be reckoned with.