Public Relations and Communications insight and knowledge

Digital Marketing

SEO – what is it and why does it matter?

SEO, or Search Engine Optimisation for the uninitiated, is a bit of an enigma. Fundamentally, the point of SEO is to increase the traffic to your website, in both quality and quantity, through organic (unpaid) search engine results. But how do you achieve this, and why should you?


be the best you can be.

Let's get going and make the magic happen.